Keyword Research Tools for SEO: Free and Paid
Keyword research is a crucial aspect of search engine optimization (SEO) and blogging but choosing a right keyword research tool is also important. It involves identifying the words and phrases that people use to search for information online. By using the right keywords, bloggers can improve their website’s visibility on search engines and drive more traffic to their site and it is necessary to write seo friendly content.
In this blog post, we will discuss what keyword research is, why it is important, and the best keyword research tools available. We will also provide a bonus tip for research and conclude with a summary of the key points.
What is Keyword Research?
Keyword research is the process of identifying the words and phrases that people use to search for information online. It involves analyzing search volumes, competition levels, and relevance to a particular topic. By using the right keywords, bloggers can improve their website’s visibility on search engines and drive more traffic to their site.
Why is Keyword Research Important?
Keyword research is important because it helps bloggers to:
- Optimize their content for search engines
- Improve their website’s visibility on search engines
- Drive more traffic to their site
- Understand their audience’s needs and interests
- Identify new content ideas
3 Free Keyword Research Tools
- Moz Keyword Explorer
Moz Keyword Explorer is a free keyword research tool that provides keyword suggestions, search volumes, and difficulty scores. It also offers a feature that allows bloggers to analyze their competitors’ keywords.
Pricing: Moz Keyword Explorer offers a free version with limited features. The paid version starts at $99 per month.
Pros: Moz Keyword Explorer provides accurate and reliable data. It also offers a user-friendly interface.
Cons: The free version has limited features, and the paid version is expensive.
- Google Keyword Planner:
Google Keyword Planner is a free keyword research tool that provides keyword suggestions, search volumes, and competition levels. It also offers a feature that allows bloggers to analyze their competitors’ keywords.
Pricing: Google Keyword Planner is free to use.
Pros: Google Keyword Planner provides accurate and reliable data. It also offers a user-friendly interface.
Cons: The data provided by Google Keyword Planner is limited compared to other tools
3. Ahref keyword research tool
Ahrefs Keyword Generator is a free keyword research tool that provides keyword suggestions, search volumes, and difficulty scores. It also offers a feature that allows bloggers to analyze their competitors’ keywords.
Pricing: Ahrefs Keyword Generator is free to use.
Pros: Ahrefs Keyword Generator provides accurate and reliable data. It also offers a user-friendly interface.
Cons: The free version has limited features, and the paid version is expensive.
5 Best (Paid) Keyword Research Tools
- SEMrush: SEMrush is a complete SEO tool suite that offers keyword research, site audit, backlink analysis, and more. It provides keyword suggestions, search volumes, and difficulty scores. It also offers a feature that allows bloggers to analyze their competitors’ keywords.
Pricing: SEMrush offers a free version with limited features. The paid version starts at $119.95 per month.
Pros: SEMrush provides accurate and reliable data. It also offers a user-friendly interface.
Cons: The free version has limited features, and the paid version is expensive.
- Ahrefs: Ahrefs is a complete SEO tool suite that offers keyword research, site audit, backlink analysis, and more. It provides keyword suggestions, search volumes, and difficulty scores. It also offers a feature that allows bloggers to analyze their competitors’ keywords.
Pricing: Ahrefs offers a free version with limited features. The paid version starts at $99 per month.
Pros: Ahrefs provides accurate and reliable data. It also offers a user-friendly interface.
Cons: The free version has limited features, and the paid version is expensive.
- KWFinder: KWFinder is a keyword research tool that provides keyword suggestions, search volumes, and difficulty scores. It also offers a feature that allows bloggers to analyze their competitors’ keywords.
Pricing: KWFinder offers a free version with limited features. The paid version starts at $29.90 per month.
Pros: KWFinder provides accurate and reliable data. It also offers a user-friendly interface.
Cons: The free version has limited features, and the paid version is expensive.
- LongTailPro: LongTailPro is a keyword research tool that provides keyword suggestions, search volumes, and difficulty scores. It also offers a feature that allows bloggers to analyze their competitors’ keywords.
Pricing: LongTailPro offers a free trial. The paid version starts at $37 per month.
Pros: LongTailPro provides accurate and reliable data. It also offers a user-friendly interface.
Cons: The free trial has limited features, and the paid version is expensive.
- Serpstat: Serpstat is a complete SEO tool suite that offers keyword research, site audit, backlink analysis, and more. It provides keyword suggestions, search volumes, and difficulty scores. It also offers a feature that allows bloggers to analyze their competitors’ keywords.
Pricing: Serpstat offers a free version with limited features. The paid version starts at $69 per month.
Pros: Serpstat provides accurate and reliable data. It also offers a user-friendly interface.
Cons: The free version has limited features, and the paid version is expensive.
Bonus Tip for Research
When conducting keyword research, it is important to focus on long-tail keywords. Long-tail keywords are longer and more specific phrases that people use to search for information online. They are less competitive than short-tail keywords and can help bloggers to rank higher on search engines.
Conclusion
Keyword research is a crucial aspect of search engine optimization (SEO) and blogging. By using the right keywords, bloggers can improve their website’s visibility on search engines and drive more traffic to their site.
In this blog post, we discussed what keyword research is, why it is important, and the best keyword research tools available. We also provided a bonus tip for research. By following these tips, bloggers can improve their SEO and drive more traffic to their site.
